About
Industrial & InfrastructurePrepare to immerse yourself in the forefront of cable and wire harness manufacturing at EWPTE 2026, the industry's premier event. Organized by WHMA/Global Electronics Association, the event brings together over 3,000 professionals and nearly 200 exhibitors, all focused on electronic cable assemblies, cord sets, and wiring harnesses.
If your work involves designing, specifying, or manufacturing for sectors like aerospace, automotive, medical, or defense, EWPTE 2026 provides a valuable platform. Attendees can participate in professional development courses and technical sessions led by experts. These sessions are designed to help acquire new skills and understand current industry trends, including recent research findings. It's also a place to explore new technologies, connect with potential suppliers, and network with industry leaders, fostering discussions that can help address complex challenges related to wire and cable.
Expected Attendees
2,994
Industry
Industrial & Infrastructure
Industry
Industrial & Infrastructure
Venue
Baird Center
Location
Milwaukee, WI, USA
Milwaukee, WI, USA
Website
www.electricalwireshow.com/Topics
How it works
You're already here — EWPTE 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
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EWPTE 2026 in Milwaukee concentrates around 2,994 Industrial & Infrastructure professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Baird Center in Milwaukee and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
EWPTE 2026 draws roughly 2,994 Industrial & Infrastructure professionals, a focused audience for well-targeted advertising.
Pick EWPTE 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.