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escar USA 2026

Get your brand in front of the Technology buyers at escar USA 2026 with geofenced ads.

Date

May 19, 2026 — May 21, 2026

Venue

Sheraton Detroit Novi Hotel, Novi, MI, USA

Official Site

About

Technology

escar USA 2026

Addressing the critical challenges of modern vehicle security, escar USA 2026 invites automotive cybersecurity professionals to its 13th annual conference. This in-person gathering takes place from May 19-21, 2026, in Novi, Michigan, within the Detroit area. It serves as a significant annual meeting point for those involved in embedded security within vehicles.

The core of the conference, spanning May 20-21, involves presentations and discussions. Attendees will explore current topics related to in-vehicle cybersecurity threats, vulnerabilities, and strategies for reducing risk. The program features insights from international experts, bringing together individuals from industry OEMs, suppliers, academic institutions, and government bodies such as DOT and NHTSA. This environment encourages important conversations and shared understanding.

Beyond the formal sessions, participants will have opportunities to connect with peers and exchange information. The discussions will cover countermeasures for complex cyberphysical systems and the intricacies of regulatory environments. The event begins with a welcome reception on the evening of May 19.

May 19, 2026 – May 21, 2026
Sheraton Detroit Novi Hotel, Novi, MI, USA
Official website

Expected Attendees

350

Industry

Technology

Event Details

Industry

Technology

Venue

Sheraton Detroit Novi Hotel

Location

Novi, MI, USA

Novi, MI, USA

Topics

USAARCar

How it works

Advertise at escar USA 2026 in 3 steps

1

Pick your event

You're already here — escar USA 2026 is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

Novi, MI, USA, Novi, MI, USA

Got questions?

Frequently Asked Questions

escar USA 2026 in Novi concentrates around 350 Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Sheraton Detroit Novi Hotel in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

escar USA 2026 draws roughly 350 Technology professionals, a focused audience for well-targeted advertising.

Pick escar USA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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