escar USA 2026
Get your brand in front of the Technology buyers at escar USA 2026 with geofenced ads.
Date
May 19, 2026 — May 21, 2026
Venue
Sheraton Detroit Novi Hotel, Novi, MI, USA
About
Technologyescar USA 2026
Addressing the critical challenges of modern vehicle security, escar USA 2026 invites automotive cybersecurity professionals to its 13th annual conference. This in-person gathering takes place from May 19-21, 2026, in Novi, Michigan, within the Detroit area. It serves as a significant annual meeting point for those involved in embedded security within vehicles.
The core of the conference, spanning May 20-21, involves presentations and discussions. Attendees will explore current topics related to in-vehicle cybersecurity threats, vulnerabilities, and strategies for reducing risk. The program features insights from international experts, bringing together individuals from industry OEMs, suppliers, academic institutions, and government bodies such as DOT and NHTSA. This environment encourages important conversations and shared understanding.
Beyond the formal sessions, participants will have opportunities to connect with peers and exchange information. The discussions will cover countermeasures for complex cyberphysical systems and the intricacies of regulatory environments. The event begins with a welcome reception on the evening of May 19.
Expected Attendees
350
Industry
Technology
Event Details
Industry
Technology
Venue
Sheraton Detroit Novi Hotel
Location
Novi, MI, USA
Novi, MI, USA
Website
escar.info/escar-usaTopics
How it works
Advertise at escar USA 2026 in 3 steps
Pick your event
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Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Geofences
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Got questions?
Frequently Asked Questions
escar USA 2026 in Novi concentrates around 350 Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Sheraton Detroit Novi Hotel in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
escar USA 2026 draws roughly 350 Technology professionals, a focused audience for well-targeted advertising.
Pick escar USA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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