Put your brand in front of 30,000 attendees at Equine Affaire West Springfield with geofenced ads — no booth required.
Date
Nov 12, 2026 — Nov 15, 2026
Venue
Eastern States Exposition, West Springfield, MA, USA

About
Sports & RecreationEquine Affaire West Springfield is North America’s premier equine exposition and equestrian gathering, celebrated for its unique offerings of education, entertainment, and shopping opportunities. Set in the Eastern States Exposition in West Springfield, this annual event attracts approximately 30,000 visitors and features around 350 exhibitors presenting a diverse array of equine-related products and services. Attendees can enhance their riding and stable management skills by participating in various clinics, seminars, and demonstrations led by the nation’s foremost coaches, experts, competitors, and industry professionals. With hundreds of sessions available across six venues, planning ahead is essential for maximizing the experience.The event also hosts the largest horse-related trade show in the East, where visitors can explore countless products to outfit one horse and rider or an entire barn. A highlight of the affair is the Musical Celebration of the Horse, an action-packed evening showcasing outstanding equine performers from across the country, choreographed to a range of musical styles including traditional, country, classical, and contemporary. Additionally, there is a full-service consignment shop where participants can sell unwanted equine and equestrian items, as well as find bargains on necessary gear. Unique experiences await attendees, including the opportunity to meet various horse breeds up close through association-sponsored exhibits, and engaging activities designed for novice riders. The Adoption Affaire provides a platform for meeting healthy, trained, and adoptable horses from various rescue organizations. For those interested in draft horses, the event offers a chance to experience these gentle giants firsthand. With engaging events like the Breed Bonanza and the Ride With a Pro clinic program, Equine Affaire is designed to enrich the knowledge and experience of horse enthusiasts of all levels. It promises an extraordinary entertainment experience and emphasizes safety with health guidelines for attendees.
Expected Attendees
30,000
Industry
Sports & Recreation
Industry
Sports & Recreation
Venue
Eastern States Exposition
Location
Eastern States Exposition, West Springfield, MA
West Springfield, MA, USA
Topics
How it works
You're already here — Equine Affaire West Springfield is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Equine Affaire West Springfield in West Springfield concentrates around 30,000 Sports & Recreation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Eastern States Exposition in West Springfield and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Equine Affaire West Springfield draws roughly 30,000 Sports & Recreation professionals, a focused audience for well-targeted advertising.
Pick Equine Affaire West Springfield, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.