DPAA Annual CES Experience
Get your brand in front of the Marketing buyers at DPAA Annual CES Experience with geofenced ads.
Date
Jan 5, 2027 — Jan 7, 2027
Venue
CES, Las Vegas, NV, USA
About
MarketingDPAA Annual CES Experience
The DPAA Annual CES Experience is a premier event designed specifically for members of the Digital Place-based Advertising Association (DPAA), taking place at the Consumer Electronics Show (CES) in Las Vegas, United States. As one of the largest gatherings of brands, media, tech, and innovation globally, CES typically attracts over 100,000 attendees and features more than 4,000 exhibitors. This curated member experience aims to enhance the participation and navigation of its members throughout the multi-day event.
The DPAA Annual CES Experience includes a variety of exclusive activities tailored for its members. Notable events comprise an Industry Members Opening Dinner, which fosters brand and agency discussions in a private setting, and a VIP floor tour that highlights emerging technologies influencing the digital out-of-home (DOOH) advertising landscape. Additionally, there will be a Special Networking Reception hosted in collaboration with OUTFRONT Media.
This experience not only showcases cutting-edge innovations but also emphasizes the importance of strategic partnerships and thought leadership within the digital advertising sphere. The preliminary speaker lineup is poised to feature senior marketing and media executives, with Barry Frey, DPAA’s President & CEO, expressing excitement about the transformative opportunities presented at the event.
He highlighted that the Annual CES Experience serves as a platform for members to witness the evolution of digital out-of-home advertising. Furthermore, DPAA provides its members with an extensive array of resources, including databases of research, best practices, case studies, and tools for effective planning and training. This event is an excellent opportunity for industry professionals, media representatives, and technology enthusiasts to gain valuable insights into the latest trends and advancements shaping the digital out-of-home advertising industry.
Industry
Marketing
Event Details
Industry
Marketing
Venue
CES
Location
CES, Las Vegas, NV
Las Vegas, NV, USA
Topics
How it works
Advertise at DPAA Annual CES Experience in 3 steps
Pick your event
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Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Where your ads land
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CES, Las Vegas, Las Vegas, USA, Las Vegas, NV, USA
Got questions?
Frequently Asked Questions
DPAA Annual CES Experience in Las Vegas concentrates Marketing professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around CES in Las Vegas and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
DPAA Annual CES Experience draws Marketing professionals, a focused audience for well-targeted advertising.
Pick DPAA Annual CES Experience, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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