Doing Business with College & University Foodservice

The event titled Doing Business with College & University Foodservice is organized by IFMA The Food Away from Home Association and takes place in Chicago, United States. This comprehensive in-person course is specifically designed for foodservice manufacturers and professionals who aim to navigate and succeed in the lucrative $10 billion College & University (C&U) foodservice segment. The course content was developed in collaboration with the College & University Foodservice Leadership Council, which comprises leading operators in the C&U sector. Participants will engage with various modules that cover critical knowledge necessary for effectively entering and thriving in the C&U foodservice market. These modules include an introduction to the C&U segment, exploring its size, scope, and unique dynamics; strategies for building successful partnerships; selling into the segment; winning strategies for engaging decision-makers; key trends impacting the sector including insights on student preferences, sustainability, and innovation; as well as opportunities, challenges, and supplier expectations. Each module is designed to reinforce key takeaways through learning assessments. Notably, College & University Dining Directors will be present to share personal insights and answer questions from attendees. Upon successful completion of the course, participants will receive a Certificate of Completion, signifying their expertise in the C&U foodservice segment. The fee for participation includes all meeting materials and programmed meal functions.