Detroit Boat Show
Put your brand in front of 7,000 attendees at Detroit Boat Show with geofenced ads — no booth required.
Date
Feb 4, 2027 — Feb 7, 2027
Venue
Suburban Collection Showplace, Novi, MI, USA
About
Sports & RecreationDetroit Boat Show
The Detroit Boat Show is a premier event held at the Suburban Collection Showplace in Novi, designed to celebrate and promote the marine industry. This year, attendees can look forward to a variety of engaging activities and notable exhibitors, including Captain Harold Lee, famed for his role on Bravo TV’s 'Below Deck.' Captain Lee will be sharing his extensive knowledge of the luxury yachting industry, engaging with fans through photo opportunities and autograph signings. With over twenty-five years of experience and commanding superyachts up to 185 feet, his stories promise to be captivating.In addition to celebrity appearances, the show offers interactive experiences for families, such as T-shirt decorating for kids, where they can create their own nautical designs using paint markers and stencils. The Yacht Lounge features live music, enhancing the atmosphere of family fun. The Bear Factory allows children to create their own plush companions, adding to the memorable experience. The Detroit Boat Show also emphasizes the importance of marine conservation with a Sustainability booth that provides free t-shirts to raise awareness about preventing the spread of Aquatic Invasive Species. Furthermore, the show will feature a career day to address the critical demand for qualified employees in Michigan's $11.7 billion marine industry. Various exhibitors will be present, including Action Water Sports of Fenton, Devils Lake Water Sports, and the U.S. Coast Guard Auxiliary, offering a range of products and services from boat sales to aquatic safety initiatives. Attendees will also have the opportunity to explore new marine products, with numerous boat dealers and exhibitors showcasing the latest in boat technology, accessories, and services. The event serves as a hub for networking within the marine community, with opportunities for learning and engagement through various booths and discussions. With a combination of entertainment, education, and industry insights, the Detroit Boat Show promises to be an exciting experience for both seasoned boating enthusiasts and newcomers alike.
Expected Attendees
7,000
Industry
Sports & Recreation
Event Details
Industry
Sports & Recreation
Venue
Suburban Collection Showplace
Location
Suburban Collection Showplace, Novi, MI
Novi, MI, USA
Topics
How it works
Advertise at Detroit Boat Show in 3 steps
Pick your event
You're already here — Detroit Boat Show is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Geofences
No zones configured
Got questions?
Frequently Asked Questions
Detroit Boat Show in Novi concentrates around 7,000 Sports & Recreation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Suburban Collection Showplace in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Detroit Boat Show draws roughly 7,000 Sports & Recreation professionals, a focused audience for well-targeted advertising.
Pick Detroit Boat Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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