Get your brand in front of the Other buyers at Cornell General Managers Program with geofenced ads.
Date
Jan 18, 2027 — Jan 22, 2027
Venue
Cornell University, Ithaca, NY, USA

About
OtherThe Cornell General Managers Program is a premier educational experience designed specifically for hotel general managers and their immediate successors, focusing on transformational learning for the hospitality industry. With over 30 years of experience, this program combines online courses and an intensive on-campus experience at Cornell University’s renowned School of Hotel Administration in Ithaca, New York. Throughout the program, participants will hone strategic thinking skills and explore innovative solutions to tackle contemporary business challenges in the hospitality sector.The program features a blend of two learning modalities: first, participants will engage in two live virtual courses led by esteemed Cornell faculty experts, covering a variety of relevant topics. These courses are limited to 35 participants to foster high levels of engagement and networking. Following the virtual sessions, attendees will participate in a five-day on-campus experience, which begins with a reception and orientation dinner. During this immersive portion, participants will collaborate with peers from around the globe, addressing strategic property-level issues under the guidance of senior faculty members. The curriculum is designed to adapt to the rapidly evolving hospitality landscape, integrating case studies and theoretical models to equip participants with practical strategies such as leveraging artificial intelligence and enhancing communication skills.In addition to core topics such as financial management, brand marketing, and workforce strategies, the program offers specialized courses focused on strategic innovation, service-based innovation, and global hospitality trends. Participants will learn how to navigate the complexities of the hospitality business environment, focusing on actionable insights that can enhance revenue, profit, and customer loyalty. The program culminates in a capstone experience where attendees present their action plans, reinforced by insights gained throughout the week. Faculty members include notable experts like Chris Anderson, Andrew Quagliata, and Chekitan Dev, who bring extensive experience in hospitality management, marketing, and finance.Networking opportunities abound within the program, emphasizing the importance of building lifelong connections with fellow participants. As attendees refine their leadership capabilities and develop customized solutions tailored to their organizations, they also have access to a wealth of resources and thought leadership from Cornell’s faculty. The program is strategically designed for those in leadership positions, aiming to empower them with the skills necessary to thrive amidst the pressures and opportunities of the global hospitality landscape. Whether addressing changing consumer behaviors or leveraging AI for operational efficiency, the Cornell General Managers Program stands as a pivotal opportunity for professional growth and industry impact.
Industry
Other
Industry
Other
Venue
Cornell University
Location
Cornell University, Ithaca, NY
Ithaca, NY, USA
Topics
How it works
You're already here — Cornell General Managers Program is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Got questions?
Cornell General Managers Program in Ithaca concentrates Other professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Cornell University in Ithaca and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Cornell General Managers Program draws Other professionals, a focused audience for well-targeted advertising.
Pick Cornell General Managers Program, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


