Get your brand in front of the Finance buyers at CFO Series: Indispensable Skills with geofenced ads.
Date
Oct 27, 2026
Venue
Idaho Society of Cpa's, Boise, ID, USA

About
FinanceThe CFO Series: Indispensable Skills is a comprehensive event hosted by the Idaho Society of CPAs, designed to equip CFOs and aspiring CFOs with essential skills required for financial leadership. This event is particularly beneficial for senior financial managers and executives working in medium-sized organizations, though it welcomes participants from various sectors. The series emphasizes the critical responsibilities of financial leaders, such as raising capital, managing workforce trends, rethinking customer relationships, and executing strategic plans.The series comprises four in-depth sessions, each led by a subject-matter expert. The first session, 'Raising Capital: How to Execute the Leaders’ Most Crucial Responsibility,' focuses on the intricacies of financing an organization. It highlights the necessity of thorough planning and understanding investor perspectives, while also addressing common pitfalls in the fundraising process. Participants will learn about various financing methods and the importance of timing and strategic decision-making in securing funds.The second session, 'Accounting for People: Workforce Trends and Talent to Add Value,' shifts focus to human resources, emphasizing the need for leaders to view employees as valuable assets rather than mere expenses. This session discusses modern workforce trends, the true costs associated with employee management, and how to integrate people costs into financial strategies. Attendees will gain insights into key performance indicators (KPIs) for measuring employee value and the challenges of reporting on human capital.The third session, 'Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients,' encourages participants to differentiate between profitable and unprofitable customers. It delves into understanding customer value from their perspective and discusses the importance of segmenting customers to enhance profitability. This session will equip attendees with strategies for retaining valuable customers and building brand loyalty.Finally, the fourth session, 'Activate and Execute Your Strategy: Turn Planning into Results,' addresses the common gap between strategic planning and execution. Participants will explore the reasons many organizations struggle to implement their strategies effectively. This session provides practical tools for bridging the planning-performance gap and emphasizes the need for strong financial integration to support strategic initiatives.The event will feature Ted Sharp, CPA, as the keynote speaker. With over 40 years of experience in financial leadership roles across various countries, Ted brings a wealth of knowledge to the discussions. His expertise will guide attendees in navigating the complexities of financial management in today's dynamic business environment. The CFO Series promises to be an invaluable opportunity for networking, learning, and enhancing the critical skills necessary for successful financial leadership.
Industry
Finance
Industry
Finance
Venue
Idaho Society of Cpa's
Location
Idaho Society of Cpa's, Boise, ID
Boise, ID, USA
Topics
How it works
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CFO Series: Indispensable Skills in Boise concentrates Finance professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Idaho Society of Cpa's in Boise and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
CFO Series: Indispensable Skills draws Finance professionals, a focused audience for well-targeted advertising.
Pick CFO Series: Indispensable Skills, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

