About
CosmeticsThe Beauty Show, taking place at DeVos Place in Grand Rapids, United States, on October 17-18, 2026, promises to be an extraordinary celebration of beauty and wellness. This two-day event will gather industry professionals, beauty enthusiasts, and influencers to explore the latest trends, innovative products, and cutting-edge techniques in the beauty sector. Attendees can expect a vibrant atmosphere filled with interactive workshops, inspiring talks from renowned experts, and the opportunity to network with like-minded individuals.
Expected Attendees
1,000
Industry
Cosmetics
Industry
Cosmetics
Venue
DeVos Place
Location
DeVos Place, Grand Rapids, MI
Grand Rapids, MI, USA
Topics
How it works
You're already here — Beauty Show is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Got questions?
Beauty Show in Grand Rapids concentrates around 1,000 Cosmetics professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around DeVos Place in Grand Rapids and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Beauty Show draws roughly 1,000 Cosmetics professionals, a focused audience for well-targeted advertising.
Pick Beauty Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

