B2SMB Institute Leader's Forum

The B2SMB Institute Leaders’ Forum, titled 'AI2SMB: The New Sell,' is a pivotal gathering aimed at business-to-small-business executives who are involved in selling AI-infused products at scale. This event is designed for those seeking to thrive in the rapidly evolving SMB marketplace. It offers a unique opportunity for attendees to engage with peers from various brands, share insights, and develop strategies to grow their businesses. The forum is set to take place in the picturesque setting of Napa, bringing together a diverse group of leaders to discuss actionable insights and strategies tailored for the modern challenges facing small businesses.At the forum, participants can expect to gain access to a wealth of resources including proven go-to-market strategies, implementation roadmaps for AI solutions, and comprehensive playbooks that can be deployed immediately. Attendees will have the chance to connect with potential partners and industry influencers, enhancing their go-to-market efforts. The agenda includes a range of topics such as mastering AI2SMB go-to-market plans, defining development excellence in AI2SMB products, and the fluid state of AI in small business sales. Keynote speakers include prominent figures like Sangram Vajre, a recognized B2B GTM guru, alongside various successful leaders from companies such as Microsoft, Verizon Business, and Intuit SMB Media Labs, who will share their insights on navigating the complexities of the SMB market. The forum also features a 'Voice of the Customer' panel, providing invaluable direct feedback from local small business owners, enabling attendees to understand their needs and market dynamics better. This interactive segment allows participants to ask questions and engage in dialogue about their experiences, making it a crucial part of the learning process at the event. As a result, attendees can expect to leave with actionable takeaways that can significantly impact their business strategies. The atmosphere is designed to foster genuine connections, encouraging an open exchange of ideas among attendees, who range from startups to large-scale sellers focused on the SMB market. This event is not just about learning; it’s about creating a supportive community of professionals passionate about small business success.