
About
TechnologyThe automotive industry's future converges at Auto Tech 2026, set to ignite innovation in Novi, MI, the heart of Detroit's automotive landscape. The event gathers more than 3,000 professionals from across the industry, including leading automakers and Tier 1 suppliers, all focused on advancing and commercializing connected vehicle technologies.
Participants will explore current trends, strategies, and groundbreaking innovations presented across various stages and collaboration areas. Discussions will cover critical fields such as AI, autonomy, electrification, software-defined vehicles, and cybersecurity. This is a place to strategize, connect with peers, and experience the forefront of automotive technology, fostering essential industry collaboration. Attendees can discover practical business strategies and engage with those who are shaping tomorrow's mobility.
Expected Attendees
3,259
How it works
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Auto Tech 2026 in Novi concentrates around 3,259 Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Suburban Collection Showplace in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Auto Tech 2026 draws roughly 3,259 Technology professionals, a focused audience for well-targeted advertising.
Pick Auto Tech 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

Industry
Technology
Industry
Technology
Venue
Suburban Collection Showplace
Location
Novi, MI, USA
Novi, MI, USA
Website
autotechevents.com/home/Topics