Get your brand in front of the Sports & Recreation buyers at Adweek House The Big Game 2026 with geofenced ads.
Date
Feb 6, 2026
Venue
The City Club of San Francisco, San Francisco, CA, USA

About
Sports & RecreationPrepare to go behind the scenes of advertising's biggest annual spectacle at Adweek House The Big Game 2026. On February 6, The City Club of San Francisco will bring together advertising leaders to explore how brands approach the 'Big Game.'
Those attending will discuss strategies, analyze commercials, and consider which advertising moments are likely to generate the most conversation. The discussions will also cover how brands engage audiences before, during, and after the event.
Adweek House, in partnership with Zappi, offers a forum for sharing insights and understanding the evolving connections between sports, culture, and advertising.
Expected Attendees
300
Industry
Sports & Recreation
Industry
Sports & Recreation
Venue
The City Club of San Francisco
Location
San Francisco, CA, USA
San Francisco, CA, USA
Topics
How it works
You're already here — Adweek House The Big Game 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
No zones configured
No geofence mapped for this event yet
San Francisco, CA, USA, San Francisco, CA, USA
Got questions?
Adweek House The Big Game 2026 in San Francisco concentrates around 300 Sports & Recreation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around The City Club of San Francisco in San Francisco and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Adweek House The Big Game 2026 draws roughly 300 Sports & Recreation professionals, a focused audience for well-targeted advertising.
Pick Adweek House The Big Game 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

